FOR IMMEDIATE RELEASE January 15, 2008

KO`A KEA HOTEL & RESORT AT PO`IPU BEACH ANNOUNCES MEMBERSHIP TO PREFERRED HOTELS & RESORTS

Kauai, HI – Ko`a Kea Hotel & Resort is pleased to announce its acceptance to Preferred Hotels & Resorts, the ultimate luxury collection, featuring more than 175 exceptional hotels and resorts in the most desirable locations around the world. As a member of the Preferred Hotel Group family of brands, Preferred Hotels & Resorts celebrates the individuality of its properties and honors the preferences of its guests.

All Preferred Hotels & Resorts embrace the award-winning Standards of Excellence, an extensive 1,600 item annual quality assurance program. This Standards of Excellence program has recently been honored with the “Best Practices Champion Award” by Cornell University and maintains a legendary commitment to quality, ensuring an unparalleled guest experience, from top-tier amenities to superb service.

“We are pleased to accept the membership into Preferred Hotels & Resorts and are honored to be included in such renowned company,” said General Manager Chris Steuri. “We will strive to provide our guests with an exceptional experience and we look forward to upholding the high standards exemplified by Preferred Hotels & Resorts.”

Opening this summer on the site of the former Poipu Beach Hotel, Ko`a Kea Hotel & Resort has recently undergone an extensive reconstruction of the property and its design elements and will be a premier luxury boutique hotel on the island. The beachfront hotel will include a fresh new design by renowned interior decorator, Anita Brooks, including guestrooms and suites, as well as a stunning new restaurant, Red Salt, and luxury spa facility, The Spa at Ko`a Kea. Each of the Ko`a Kea Hotel’s 121 guestrooms, inclusive of nine suites, will feature fresh crisp colors inspired by the sea and sleek, subtle furniture, all meant to highlight the remarkable exterior views.

Kauai, Hawai`i
Kauai, nicknamed the Garden Isle, is a simple 20 minute flight from Oahu O`ahu, and is beloved for its lush tropical greenery and sparkling sand beaches. The location for many Hollywood films including Jurassic Park and Harrison Fords’ “Six Days Seven Nights,” Kauai’s diverse terrain and scenery lay an ideal foundation for an array of activities including golfing, hiking, ocean kayaking and horseback riding. Located on the south coast of Kauai, Poipu Beach is blanketed with white sand and is known around the world as a premier destination for diving, surfing, boogie boarding, snorkeling and swimming. Kauai is accessible daily by inter-island jet flights between Lihue and Honolulu International Airport on O`ahu, as well as nonstop service from several major US cities including Los Angeles and San Francisco.

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